Lervig started their brewery back in 2003, and now as it’s their 10th anniversary they decided to make a limited edition beer as a celebration, only sold directly at the brewery. The design tells the story of how it started with key words that changed from where they started and where they are now through a typography solution, that falls in similar old style category as the design style of their previous beers. The four pack consisted of 2 of each 2003 and 2013 editions and a little surprise as you open it you’re welcomed with “Enjoy your lervig” written under the closing mechanism. The design was printed as silver on pure black to emphasise both the exclusivity of the limited edition beer and a suitable combination for their anniversary.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/XQp0yo3WJn8/lervig-10th-anniversary-beer.html