Agency: Shumi Love Design
The main task was to create a package design for a series of Spanish wines imported into the Russian Federation. The requirement was to develop a design that would correspond to the brand’s name. Besides, the customer had to “read” the country of the product’s origin and feel it in the packing itself.
The essence of this concept is a maritime theme. The light color scheme and images create a set of positive emotions, making the consumer remember their summer vacation, get carried away by memories, feel the light breeze and the smell of salty sea. But first and foremost, the consumer’s attention is drawn to the trademark and the product’s name.
The label is printed on high quality artistic paper with the application of modern post-printing techniques.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1pDi5iz