Designed by Igor Mitin, Australia.

Brief
Design a packaging for rubber boots with the aim to:
-distinguish the brand on the shelf amongcompetitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image ofthe “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasizethe features of the product!

Idea
Everybody is aware of boots primary function -protection from water. However, there are many advantages that are not obvious at the firstglance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from awide range of dangers: environmental debris, biological threats, natural, chemical and electricalhazards.

We realized that probably the best way tocommunicate protective functions of the boots would be using the example of underwater creatures. Thistopic is very relevant for fishermen and creates an excellent opportunity to combine several types of risksin one visual.

Solution
The package itself is designed as a mini-standard works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.

Notes : The packaging is not intended for transportation of the product from the factory to the store.

via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/4ul-930Cqpg/fisherman-boots.html