Design: TILT
Project Type: Produced, Commercial Work
Client: Big Easy Bucha
Location: New Orleans, USA
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass Bottle / Pressure Sensitive Label
Printing Process: Spot Color

Big Easy Bucha Launches Rebranded Beverage Line

New Orleans, Louisiana — When you think of the world-renowned New Orleans food and beverage scene, locally brewed organic kombucha doesn’t exactly come to mind. But Big Easy Bucha is steadily making a name for itself, and when the company prepared to move beyond local distribution, Baton Rouge-based design and branding firm TILT (tiltthis.com) was tasked with improving shelf appeal for its core packaging line.

“Our business was at a crossroads,” says Alexis Korman, who co-founded Big Easy Bucha with her husband, Austin, in 2014. “We wanted to retain the brand equity we had earned, but after launching in stories like Publix, Whole Foods and Central Market, we were ready to move towards nationwide distribution, which meant much more visibility. We knew we had to step up our game.” Working with TILT, Big Easy Bucha achieved a refreshed look with greater readability while retaining its fun, fresh vibe and Caribbean color scheme. The new packaging for all nine kombucha SKUs officially launched Thursday, June 14th.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2yLUX0Y