Design: Jo Cutri Studio
Location: Australia
Project Type: Produced
Client: Denada
Photographer: Simon Ruggiero
Product Launch Location: Global
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper Tub + Lid
Printing Process: Offset Printing

Denada Sugar Free Ice Cream was created in 2017 in Perth, Australia. Completely guilt-free and everything an ice cream should be silky, creamy and downright indulgent. Denada has a uniquely smooth texture, with bright, fresh flavours and a clean finish using only the finest of natural ingredients.

Denada translates to ‘It’s Nothing’ so like the product itself the design is stripped back of any additives. The ingredients are all-natural with no surprises and the packaging reflects the same philosophy. Something minimal, yet sophisticated.

All Denada finished and shipping packaging is recyclable. Being a health-conscious product, there was a clear decision to extend this philosophy to the environment also.

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