Agency: StudioBah
Creative Director: Felipe Amaral
Head of Design: Rafael Poloni
Verbal Universe: Natália Athayde Porto
Photography: Eduardo Bussolin
Location: Brazil
Project Type: Produced
Client: Devaneio do Velhaco
Product Launch Location: Brazil
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Devaneio do Velhaco ["Old Rogue's Daydream"] is a brewery and bar in Porto Alegre / RS. The business' idea began literally in a dream: in an imaginary conversation with his grandfather Salvador, one of the partners received the mission to open a brewery in the family's old house in the historic center of the city.

Living a moment of expansion, the brewery began to bottle its beers to introduce the brand in other states of Brazil. Therefore, it was necessary to develop a packaging project that would expand and continue the brand experience outside the pub, the main brand touch point with the public until that moment.

So it was born the Devaneio do Velhaco's label, a packaging designed to represent the concept behind the brand and respect the needs of a business that recently completed its first year since the opening.

The initial project scenario had some particularities to consider:

  1. Seasonal beers that are usually only produced once;
  2. Each new recipe generates approximately 100 bottles for distribution;
  3. The new beers releases happen 3 to 4 times a month.

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via Packaging of the World – Creative Package Design Gallery