Design: Identity Brandcom
Project Type: Produced
Client: Happy Trunk Co.
Product Launch Location: India
Packaging Contents: Cakes, Cupcakes, Cookies
Packaging Substrate / Materials: Cardboard
Happy Trunk Co. is a boutique patisserie in Mumbai, India. Taking pride in delivering customized cakes as per the customer's taste and occasion theme.
When we took up this project we wanted to demonstrate the very essence of customization and have successfully represented it with the custom typography clubbed together with a Memphis theme in pastel colors.
The luxe serif style of typography positions the brand in a premium category. It's heavy artistic curves and drops symbolizes customized offering. Memphis theme was chosen to give it an ultra modern and tasteful touch.
Memphis theme in pastel colors clubbed with luxe serif typography, Striking a perfect balance between luxury and playful.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2VwQ0SF