Project Manager/Graphic Designer: Adam Rogers
Director/Editor: Emily Tolan
Cinematographer: Kelsey Verderber
Cam B Op: Jessica Trevett
The branding for Wet Clay started with the juxtaposition of hand-crafted and machine manufactured qualities in mind. I also wanted to highlight the fact that these accessories are born from reclaimed materials. All packaging materials needed to be simple yet high in quality, and all collateral needed to be relatively inexpensive and easily reproduced and packaged, as it is a one-woman run company.
The name “Wet Clay” stems from the idea of being mold-able and open to infinite possibilities. This is a philosophy that carries through many aspects of the Wet Clay brand, striving not to be limited when creating unique designs and products.
The Wet Clay brand was created from a desire to make beautiful products out of materials that would otherwise go unused. This project began in 2011 when Bre Walters was working at a high end furniture store in Savannah, Ga. It quickly became a goal to find a use for all of the discontinued leather samples that had to be discarded. All of the Wet Clay cuff bracelets are made of reclaimed, top grain upholstery leather; and because each piece of leather is unique no two bracelets are exactly alike. Visit wetclaystudio.com for more details on Wet Clay.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/tAD_IwZN6Qg/wet-clay-student-project.html