Type of work: Commercial work
Complex rebranding: development of design concept, trademark design, label design, pre-press, photo shoot organization and execution
The "Equinox" company requested a complete redesign of its main product line as part of their rebranding strategy.
The “Equinox” wine line redesign was based on the new corporate style. Temperance, brevity and prestige – these were the pinnacles of the “Equinox” trademark positioning. The interaction between day and night, dark and light – this is the main leitmotif for the products’ new appearance. Label printing on artistic paper with the application of the newest printing techniques has already become a tradition for “Equinox” labels.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1z3RWzI