Agency: THINK Packaging
Illustration Design: Flosites
Packaging Artwork: Ian Ferguson, Friends of Design
Project Type: Produced, Commercial Work
Location: Auckland, New Zealand
Packaging Contents: USB, images
Packaging Materials: Cardboard
Danelle Bohane is an Auckland based wedding photographer. She travels throughout New Zealand and beyond for weddings on a regular basis, it is in her blood.
Over the past few years Danelle discovered that she enjoyed telling stories; not with the pen and paper but through what she sees with her camera – in particular, someone’s story. Danelle is passionate about capturing emotion and love in an organic way without interfering, just letting the story unfold in front of her…
…on the unfolding note – Danelle invited me to create a bespoke piece of packaging for her clients.
With inspiration from her newly launched website, the design has a geometric quality – neat angles and strong lines.
Building layers was an extremely important element to this piece, adding a real sense of discovery and joy for the momentous occasion of receiving such treasured imagery.
Danelle's attention to detail in her work is paramount so I needed to make sure that the package reflected this.
To start, you have a beautiful square package. Once the sleeve is removed the geometrics come into play, the inner tray separates on the angle and opens either side unveiling the hero image. Under this, a delightfully thought through thank you & how to care for your images sheet. Then, the main event. Neatly sunk into the base of the package is the USB with the special day captured.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1IuFgbg