Agency: Dunn&CO.
Senior Art Director: Grant Gunderson
Client: St. Petersburg Distillery
Location: Tampa, FL, USA

In starting this project I really had no idea what honey mead was, but when someone explained it as a cocktail that would be in Game of Thrones I was good to go. I wanted to keep it dark and mysterious, making the tedious work of the bees the main focus. With this being one of my first label projects I relied heavily on the printer, Blue label digital out of Ohio. Its printed on a black neenah label stock to keep it as flat black as possible. The foil is a combo die so everything that has foil is also embossed making it hit hard as hell.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1UgaZRZ