Agency: Horse
Client : Makers & Merchants
Type of work: Commercial work
Country: United Kingdom

Design studio Horse has worked with the UK-based Makers & Merchants to create the packaging for over 40 eclectic food and homeware products, each one made by a specialist artisan.

Horse created the brand name, identity and packaging for every product, ensuring the artisans behind each one had their stories of quality, craftsmanship and collaboration expressed through the different designs.

"The brand name, Makers & Merchants, reflects the approach to product creation, while the strict colour palette and bold graphic style ensures a sense of family," explains Ian Firth, creative partner at Horse. "This allowed the freedom to playfully reflect the personality of both the product and artisan behind it."

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1rrCcnS