Agency: Aloof
Type of work: Commercial work
Country: United Kingdom

Branding Consultancy Aloof have designed packaging for Swell's Advanced Volumising Masque. This sits alongside Swell's 3-step system for fine, limp & thinning hair, also designed by Aloof. Most masque products are too heavy for fine hair. Swell’s unique super-light gossamer formula hydrates, repairs and builds remarkable body without overloading or weighing hair down.

Swell is the result of two years of intense research into designing cutting edge natural formulas that really work for fine and thinning hair types. Aloof have been working with Swell since 2012.

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