Design: Konstantin Zernaev Studio
Project Type: Produced, Commercial Work
Packaging Contents: Dumplings
The Konstantin Zernaev Studio has made the redesign of the "Captain Khryuk" pelmeni package.
The goal was to increase appeal and memorability of the package. So the main character was redrawn to become more charismatic and understandable to a buyer. The main theme of the design is reinforced by the back of the package which is implemented in the form of the adventure map.
Also, the new color scheme allows the package to stand out among its competitors.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2MNCpiZ