Designed by mono, United States.

Angie’s Artisan Treats came to mono to help name, design, develop and launch an entirely new product for the snack category: a low-calorie popcorn that actually tastes good. A claim this big deserves a name (and attitude) to match. Boomchickapop is unapologetic about its purpose on earth – it’s created in small batches, 35 calories per cup, and only uses all natural ingredients you can pronounce. Upon saying hello to the world, it has gained distribution in Target, Costco, Whole Foods and many other national grocery chains. Pretty great for a product that didn’t exist a few months prior.

via Packaging of the World: Creative Package Design Archive and Gallery