Designed by Michal Ninburg, Israel.

Raw Raw is an invented healthy snack brand for kids, which is based on raw food.

The project’s goal is to provide a healthy and attractive alternative to the current fattening snacks and to encourage kids to eat healthier food. The brand includes a sneaky and lovable brand character by the name of Raw Raw the monkey.

The project includes packages for a series of baked chips, cocoa balls, cocoa treats. The project also includes a computer game that lets you explore Raw Raw the monkey’s world.

via Packaging of the World: Creative Package Design Archive and Gallery