Packaging series for Salzburg Chocolate Werks, a chocolate brand from Austria. To emphasize their 100th Anniversary, the main theme to explore was Wiener Werkstatte and the designs of their time. I created not only the graphics but also the structure of the unique package.
Chocolate is a product that changes its state while it is being enjoyed – from solid to melted. This experience was the inspiration for my concept of reconstructed patterns and the angular shape. I changed the existing textures from Austrian artists by folding them in different ways and therefore, a new, modern approach to the style of Wiener Werkstatte was achieved. An important part of the shape is that it is breaking the convention of a regular chocolate bar, but it can still be stacked conveniently on the shelf.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/51U4XvwWgOc/reserves.html