Agency: Koolbrand
Project Type: Produced, Commercial Work
Client: Europacífico
Location: Vigo, Galicia, Spain
Packaging Contents: Fish and seafood

Consumption patterns evolve over time and companies must adapt to these changes. Therefore, Europacífico launches a new brand according to market requirements; a brand able to offer a natural product, and pass on that value to the consumer.

We designed a simple naming, that mimics the character of the product resulting from the sea: “Natures Mar y punto” (Natures Sea and nothing else).

The logo uses a green color proper to the natural environment and a serif typeface which achieves the strength in the value of the brand and the product.

The packaging designed for each product is completed by a decoration that evokes marine flora, a striking circle where to place the product's name and a clear picture as background on which to display a possible presentation for the dish.

This set of design, tries to bring the public to the same idea of consumption that advocates natural and wholesome foods without additives.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1LXtMik