Consumption patterns evolve over time and companies must adapt to these changes. Therefore, Europacífico launches a new brand according to market requirements; a brand able to offer a natural product, and pass on that value to the consumer.
We designed a simple naming, that mimics the character of the product resulting from the sea: “Natures Mar y punto” (Natures Sea and nothing else).
The logo uses a green color proper to the natural environment and a serif typeface which achieves the strength in the value of the brand and the product.
The packaging designed for each product is completed by a decoration that evokes marine flora, a striking circle where to place the product's name and a clear picture as background on which to display a possible presentation for the dish.
This set of design, tries to bring the public to the same idea of consumption that advocates natural and wholesome foods without additives.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1LXtMik