Design: ESH gruppa
Designers: Phillip Tretyako, Ivan Yakushev
Project Type: Produced, Commercial Work
Client: BLOK
Location: Moscow, Russia
Packaging Contents: Mens shampoo
Packaging Substrate / Materials: Aluminium / YUPO Tako paper
Printing Process: Screen printing / HP Indigo digital printing

BLOK is a mens shampoo with fragrances of fennel and coriander. The original task was to design a shampoo bottle that would add a visual detail to the interior of a bathroom, and would become a precious object, that you would not want to throw away.

The label contains all the information about the product, take it off and the bottle will turn into a character. Now that guy will live on your bathroom shelf.

For each fragrance we came up with a special set of common bathroom objects put together to resemble a face, the main inspiration for that idea was a popular #iseefaces hashtag. Our characters were designed based on the feelings and qualities of fragrances and are opposite to each other. Fennel is herbal and bitter-sweet like in absent or liquorice, coriander is spicy and aromatic like bread.

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via Packaging of the World – Creative Package Design Gallery