It was necessary to create the design for the limited edition of Velkopopovicky Kozel beer. The project is aimed at emphasizing the values of the famous Czech brand and enlarging the number of its fans. The design of the limited edition reflects the ancient traditions as well as the mastership of the Czech brewers. Every can is a part of the Old Czechia.
Beside the collectors’ design, the Velkopopovicky Kozel beer offers gifts to everyone who will unravel the special message that is encoded on the can.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/TX9qsW82olw/velkopopovicky-kozel-limited-edition.html