Designed by Matteo Giuseppe Pani, Italy.

This project is some research I did. I experimented on a geometric solid, specifically on a cube. Firstly I modified the shape trying to detract parts of the surface without adding any other sides to the solid. Secondly, I turned it around and I saw it from different perspectives and I found out that this specific solid I created has different shapes in relation to the position it is seen from. Basically my intention was to start from a simple solid and then discover how I could use it. I realised the potential of a single and simple shape. This solid can become a logo, packaging for a watch, a pattern for graphics, clothes a chair and so on.

via Packaging of the World: Creative Package Design Archive and Gallery