Designed by Pure, United States.
Designer: Ed Preston

Re-branding of Leicestershire based Driver’s Pickle & Vinegar Company showing new packaging for Driver’s 340 gram retail jars. In a product category defined by clear jars and minimal branding, Pure gave Driver’s attention-grabbing brand personality to stand out versus competitors and supermarket own label. Inspired by Driver’s rich heritage and a British love of all things pickled, with engaging black & white character portraits and highlighting the ‘tangy’ taste appeal.

via Packaging of the World