Designed by Laura Donaldson, United States.

This was a project created for the Packing 2 Class taught by Christine George at the Academy of Art University. Our objective was to take an exisiting brand of our choice and imagine what a first aid kit would look like for that brand.

I created my first aid kit under the existing brand Kraken™. The brand is famous for its black spiced rum and marketing campaign about a legendary sea monster. Spiralling off the brand’s marketing concept, I created my products around the needs of a pirate lost at sea, whose ship might be susceptible to a kraken attack.

via Packaging of the World