Creative Agency: PB Creative
Project Type: Produced, Commercial Work
Packaging Content: Cocktails
Location: UK

PB Creative gets into the party spirit with a refreshing take on ready-to-drink cocktails
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version?

FMCG trade magazine The Grocer asked brand-design agency PB Creative to rethink the world of ready-to-drink (RTD) cocktails. Here’s what happened when its team of innovators got muddling…

Whether you’re watching the tennis with friends, relaxing at the beach or rocking out at a festival, being able to blend a beverage exactly to your liking and sip it from a glass feels so much more indulgent and rewarding than drinking straight from a can or a bottle.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/2u7IDEt