The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a die-cut of their country on the packaging. When you purchase the pencils the proceeds go to the country of you choice.
This is a 2013 One show project that was awarded 2 merits and put into the One Show in New York.
via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/mPqIQBc4MEY/build-impossible-student-project.html