Designed by Supperstudio, Spain.

Eroski Cooking is an innovative project; a new method of cooking in three steps. First, choose your main dish. Then choose your accompaniments, and lastly, finish it off with a sauce. For the packaging design, we went for a simple, ‘handmade’ look, helping us to explain how easy it is to prepare Eroski Cooking dishes.

Also, to explain the concept the packaging design include a QR code, a motion graphic called Haciendo Cooking where you can understand the Eroski Cooking concept.

We created a packaging design honest with the brand values that reflects the essence of this new cooking concept. We focus on the product quality, the fasten and the easy way of prepare a complete recipe.

via Packaging of the World