Eroski Cooking is an innovative project; a new method of cooking in three steps. First, choose your main dish. Then choose your accompaniments, and lastly, finish it off with a sauce. For the packaging design, we went for a simple, ‘handmade’ look, helping us to explain how easy it is to prepare Eroski Cooking dishes.
Also, to explain the concept the packaging design include a QR code, a motion graphic called Haciendo Cooking where you can understand the Eroski Cooking concept.
We created a packaging design honest with the brand values that reflects the essence of this new cooking concept. We focus on the product quality, the fasten and the easy way of prepare a complete recipe.
via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/aNBKTOJA_Pw/eroski-cooking.html