Design: Kazuha Otake
Uniform Design: Tomi
Uniform Model: Owen Law
Hand Model: Shanshan Chen
Fashion Photography: Peng Yu Chen
Store Design: Ryutaro Arai
Project Type: Student Project
School: Pratt Institute
Course: Package Design
Tutor: Professor Jean Brennan and Professor Alisa Zamir
Location: Brooklyn, NY, USA
Packaging Contents: Japanese Spice
Packaging Substrate / Materials: Paper, Fabrics, Wood
Printing Process: Laser cutting, emboss, Screen printing

Design often depends on graphic elements and texts to provide information. This project explores how to create a visual and haptic language that communicates without relying on specific languages, letterforms or graphic symbols and I approach the experience of a package through the senses, capitalizing on texture, form, tone, and materials.

I designed a new line of Japanese spices "SIZI".

The concept of the product line, the name, the packaging solution, and overall branding is based on haptic design which reflects the unique sensitivity and refined taste of the Japanese culture.

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via Packaging of the World – Creative Package Design Gallery