Agency: kidstudio
Project Type: Produced, Commercial Work
Client: RE/LABLD
Location: Florence, Italy
Packaging Contents: Press kit
Packaging Materials: Paper

An appointment with Arts and Crafts.

The particular Italian know-how that mixes design and handcraft brings packaging to a new level of perfection.

The Re/Labld press-kit has been designed to enhance the feeling of Immortal Fashion. The simple lines, the straight edges – a masterful craft technique – and the black dress make of this box an unique piece, as glamourous as the items exchanged at relabld.com. The essential shape, carved to perfection and covered in Ispira™ paper by Fedrigoni™, reveals itself upon opening, when a four-leafed flower blossoms and the full press-kit is revealed. Inside, a brochure, a look-book and a charity folder recount the tale of the groundbreaking experience you can live at Re/Labld.

Essentiality, modernity and style.

In three words, the Real Italian Design.

All, built piece by piece with the best materials and in the quintessential elegance of our worldfamous handcraft skills.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1HKynjZ