Design: Family (and friends)
Designers: Dina Hassan, Conor McHugh
Strategy Director: Derek Johnston
Creative Director: Alex Durbridge
Project Type: Produced, Commercial Work
Client: Get More Vits
Location: London, UK
Packaging Contents: Vitamin-enriched, flavoured water
Packaging Substrate / Materials: Plastic
Family (and friends) are pleased to announce their latest brand redesign for Get More Vits. A range of low calorie, fruit-flavoured waters – all with the added benefit of getting your vitamins on-the-go.
Since its launch in 2012, Get More Vits has established itself as a leading brand in grocery for vitamin enriched products. This innovative brand has gone from strength to strength, gaining listings in the major multiples and independent stores across the UK and Ireland, not to mention selling more than 10 million bottles to date.
However, despite the huge product success, the brand packaging was not working hard enough on shelf to sell itself.
Family (and friends) partnered with the Get More Vits founders to redefine the range, focusing the attention on promoting the key benefits in a clear hierarchy. Using F&f’s ShelfHappy® principles, the brand image is now in a much healthier place. Impactful, bright packaging promotes each of the product’s benefits while the Venn diagram influenced design suggests the brand’s well thought out ‘food science’ approach to drinks.
“We just Got More Stylish! We are excited to launch our new design bottle on to the shelves of over 5,000 UK retail outlets nationwide” Says Chris Arrigoni, co-founder at Get More Vits.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2A344ei