Designer: Sung-Gu Hwang
Project Type: Produced, Commercial Work
Client: Kooksoondang
Location: Seoul, Republic of Korea
Packaging Contents: Raspberry Wine, Sanghwang Rice Wine, and Ginseng Liqueur
Packaging Substrate / Materials: Glass bottle
Printing Process: Shrink Package (offset Printing)

Kooksoondang brewery was established in 1952.

Kooksoondang, as a leading producer of Korean traditional liquors, has been string to focus on R&D to revitalize the traditional liquor making method of Korea. Boncho is a Masstige Kooksoondang product for traditional holidays of Korea only. Among its various products, Kooksoondang also produces Prestige, Premium, Basic Line which are exclusively available during traditional holidays of Korea.

In Basic Line, Boncho is the product that takes the greatest portion of our energy. A wide variety of natural ingredients is used to brew unique and boutique liquor at every house. The concept of Boncho is the diversity of Korean liquors and its natural ingredients that are basic elements of the liquors. Having focused on the diversity and natural ingredients, the Company also brews Raspberry Wine, Sanghwang Rice Wine, and Ginseng Liqueur.

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