Designer: Kim Jeongmin
Project Type: Student Project
School: Chung-Ang University
Course: Visual Communication Design
Tutor: Se Ra Yoon
Location: Seoul, Korea
Packaging Contents: Survival kit

EXIT9 is a brand that naturally stamps the way to cope with disasters. Awareness of disasters was necessary in the case of Sinking of MV Sewol.

I decided to make a brand for the direction of that effort. EXIT9 can know the direction of coping with each disaster situation, we will sell the goods necessary for disaster situation. The name is defined at the exit by the word EXIT(出) and 9(九) combine, EXIT9 means exit in Korean.

By disaster situation, it means that you will find an exit in various ways according to various situations. I wanted to design a symbol that naturally catches other people's eyes at once in case of disaster. The logo is made up of square modules and chosen black which can be clearly identified.

Read more

via Packaging of the World – Creative Package Design Gallery