Designer: Nilanjan Chakravarty, Ankita Deb, Tarun Thomas
Project Type: Student Project
School: MIT Institute of Design
Course: Post Graduate in Graphic Design
Tutor: Prof. Utkarsha Malkar
Location: Pune, India
Packaging Contents: Sanitary Pads
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

To redesign the existing packaging of whisper sanitary napkins for traveling purposes.

The current packaging of whisper sanitary napkins has an inconvenience while trying to unpack it as the material used is flexible and does not tear open easily. Once the package is opened and a pad is removed, it cannot be closed again and as a result all the napkins are left loose.

As a matter of consciousness woman tend to keep the package at a place where no one would see it. The present graphics of the package is very loud with overused pictures of pads. With an understanding of all these problems there was a need to develop a packaging solution in which it can be reused and carried out without being conscious about people knowing about it.

Read more

via Packaging of the World – Creative Package Design Gallery