Creative Agency: Clinic
Project Type: Produced, Commercial Work
Packaging Content: Food
Location: London, UK

Creative agency Clinic today announce details of their work creating the branding and identity for Sano: an exciting new food brand which aims to empower people to make the best nutritional and wellbeing decisions in their everyday life. The founders are passionate about evidence-based nutritional science and both Dale Pinnock and Heather Richards, being nutritional experts, ensure every aspect of the brand is based on scientific facts not transient health fads. Sano are launching their first ‘food-to-go’ shop this week (w/c 24th July) on London’s Gray’s Inn Road.

In creating the brand for Sano from scratch, Clinic’s main challenge was to communicate the brand’s real point of difference – seriously tasty food based on sound nutritional science – in a saturated ‘healthy eating’ market.

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via Packaging of the World – Creative Package Design Gallery