Art Director: Sue Lope
Project Type: Produced, Commercial Work
Location: Hamburg, Germany
Packaging Contents: Shopping bag
Packaging Substrate / Materials: Paper

Supermarkets are replacing their plastic bags with more earth friendly solutions, such as paper bags. But since only a few people reuse them or recycle them, they end up piling up in a cabinet at home. By printing patterns inside of the bags we give them another meaning. Once they retire as shopping bags they can also be used as wrapping paper.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2v7oboi