Design: Brandsummit
Photographer and designer: Alex Monzó
Project Type: Produced, Commercial Work
Client: Bodegas Latorre
Location: Valencia, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle / Paper label
Printing Process: Offset digital printing

Intrigue and surprise. Two words that honor Duque de Arcas, the experience of tasting a great wine and the amazement of getting more than is expected. Two words that are reflected in each bottle, awakening curiosity with a code and surprising with a hidden message.

The hidden message:
The legend says
that a grand duke
kept in his ark
an invaluable secret.
A carefully hidden mystery
that after his death
would endure on his land.
Thus, Duque de Arcas was born.

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via Packaging of the World – Creative Package Design Gallery