Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Small Chocolates
Location: Prague, Czech Republic
Packaging Contents: Chocolate pieces
Packaging Substrate / Materials: Paper box

We’ve been in love with this project since it started. We launched it in early spring of 2018, even though Christmas was not in the near future. When it comes to marketing and advertising for certain holidays such as Christmas, graphic designers must be prepared a long time before!

Digital painting is a type of illustration that mixes the best of traditional painting and oil painting. Digital painting gives us the ability to edit the creative process faster, and add or remove anything much more easily compared to oil painting! As a creative director, I must say that I really don’t like to edit the work of my colleagues if something is wrong. Daniel, our internal illustrator feels strongly about this. At the beginning of this project we researched for a while about how we would like to create something unique related to the Christmas holiday. Daniel continuously moves the illustration and project as a whole through his craftsmanship and artistic sensation. He improved our previous plan, and made it even better, so we are very happy about this project!

Our clients seem very excited. On the packaging design of the individual pieces of chocolate, we wanted to create modern stylizations. Our goal was to bring a peaceful feeling of Christmas joy to the packaging design. At a first glance, it is obvious that the Santa Clause illustration dominates the packaging design. The background consists of basic product information. We chose a snowy white scene with fine gold elements, incorporating a thin and elegant font. The inside of the packaging is a golden, metallic color. Each piece is visually interconnected with the theme of Christmas, lasting a very long time in the box.

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