Creative Agency: Jacob Jensen Design
Project Type: Produced, Commercial Work
Client: DANZKA (Waldemar Behn GmbH)
Location: Eckenforde, Germany
Packaging Contents: Vodka
Packaging Substrate / Materials: Aluminium
DANZKA Vodka was established in 1989 in Copenhagen and is today owned by the German company Waldemar Behn GmbH. Jacob Jensen Design was asked to revitalise the DANZKA visual communication to bring it back to its Danish roots.
The new visual identity focuses on the unique and functional aluminium bottle as a classic piece of Danish design. The entire identity is consequently based on creating a simple Nordic atmosphere around the product to highlight its Danish origins.
Simultaneously, DANZKA THE SPIRIT – a new premium vodka was launched. Jacob Jensen Design was behind the new graphic interpretation of the iconic bottle.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2tLHKly