Designed by Jedd Luke McNeilage, South Africa.

The packaging is a true reflection of the product it contains, a natural, wholesome, family favourite. The recycled paper embodies anew organic trend within the food industry. Consumers are more likely to purchase products that are (or appear to be) as natural as possible with no added preservatives, which Cape Cookies prides itself on.

A well known insight into the product is the fact that rusks live together with coffee or tea and are best enjoyed when dunked. Using this insight we highlighted how Cape Cookies rusks are perfect dunking rusks in a quirky and fun way. Different dunking techniques have been listed on the back of the pack for people to have fun when dunking rusks.

via Packaging of the World