Agency: Firma
Country: Moscow, Russia
Type of work: Commercial work

Eristoff filled a tattoo on its sleeve

Within campaign Wolf Runs In Your Blood, Firma created a limited edition pack in tattoo style.

Bold and brutal temper is what sets Eristoff apart from the other brands. This spirit was expressed in the new limited edition packaging Eristoff Tattoo. When you're filling the tattoo, paint gets into the blood and become a part of it. Wolf runs in your blood and his spirit fills you with his strength. 20 000 copies was sold in the best Russia retail stores.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1uysUZU