Agency: Wine & Shine
Creative concept and copy: Rita Monteiro
Label design: Paal Myhre
Photography: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Companhia das Quintas
Location: Lisbon, Portugal
Packaging Contents: Wine
Packaging Materials: Glass, paper, metal capsule, cork
Herdade da Farizoa Wine packaging Inspired by a World Heritage Site
To rebrand Herdade da Farizoa’s wine range was the challenge launched by Portuguese winemaker Companhia das Quintas to Wine & Shine’s team. The final packaging shows Alentejano wines beyond the usual. As rich and complex as the wines from this producer known for its expertise in some of the most notable Portuguese wine estates.
The challenge was to express the carefully made character of these wines and differentiate it in the very competitive market for Alentejo wines. Wine & Shine’s team – a consortium dedicated to wine marketing- went to see beyond the usual Alentejano cliches: no whitewashed walls, nor rustic environments.
Inspired by the proximity to Elvas region, a World Heritage Site, the new image celebrates Alentejo’s perfectionism and gourmet artfulness. With copy and concept of Rita Monteiro, Label design by Paal Myhre design and photography by Jorge Castro Figanier, everything was designed to express the richness and complexity of these wines.
The new labels appeared on Herdade da Farizoa vintage wines launched in 2015: Red, Reserve and Grand Reserve wines, whose quality was recently recognized by national and international wine critics: Herdade da Farizoa Grande Reserva 2012 won the Great Gold Medal in Portugal Wine Competition 2015 and was awarded 91 points by Wine Advocate magazine; Herdade da Farizoa Reserva 2012 won Gold Medal and Herdade da Farizoa 2013 won a Silver Medal at the International Wine Challenge 2015
Alentejano wines beyond the usual cliches: no whitewashed walls, nor rustic environments. Inspired by the proximity to Elvas region, a World Heritage Site, the packaging celebrates Alentejo’s perfectionism and gourmet artfulness. Rich and complex as the wines from this producer known for its expertise in some of the most notable Portuguese wine estates.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1SeXzan