Agency: Widarto Impact
CCO & Founder: Eko Widarto
Location: Indonesia
Project Type: Produced
Client: Ashry Coffee & Co
Product Launch Location: Asia
Packaging Contents: Coffee, Tea, Sandwiches
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Screen printing


The Earth needs recovery. All humans do must encourage the natural and kindness of goodness on earth. It’s one of us and partners to design the concept of brand that supports the sustainable action.

Given the sustainable competition of the coffee business, it would take a special strategy to give its own credit. This project covers strategy, brand naming, identity, and packaging design.

This brand strategy is how to serve a long-term brand with environmental and customers. This strategy drives full of brands not to use all plastic materials or hard material to recycle. Besides, this strategy is a brand added additional brand to compete in the middle of a convenient competition and interest in the environmental customers.

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via Packaging of the World – Creative Package Design Gallery