Design: Image Ark
Location: Nepal
Project Type: Produced
Client: Design for Life
Product Launch Location: United States
Packaging Contents: Scarves
Packaging Substrate / Materials: Lokta Paper, Bamboo
Printing Process: Silk screen print

Design For Life is a luxury scarves and accessories brand founded by Rebecca Slater of Rebecca Recommends in the wake of the devastating earthquake in Nepal in April 2015. With an aim to support local foundations which are working towards rehabilitation and reconstruction post-earthquake, Design For Life sought to tap into the skill set of Nepalese artisans who work with high quality cashmere and other natural materials, which would also help support their livelihoods by earning dignified wages.

To define the identity of Design For Life, we introduced a concept that is deeply rooted in Nepalese culture and also encompasses universal values. The Mandala is a strong, recurring motif with a ritualistic significance in the Nepalese society. In Buddhism, it represents, among many things, a mirror to the divinity that resides within oneself.

Its rich aesthetics feature a circular, symmetrical pattern leading up to a central point to represents the cosmos, from beginning to end. We stylized and simplified the mandala to make large, unique motifs with light outlines.

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via Packaging of the World – Creative Package Design Gallery