Agency: Cocoon Prague
Creative Director: Karolina Belohlavkova
Design Director & Senior Designer: Evgeny Razzhivin
Illustrators: Sasha Sharavarau, Petra Zabova
Artworker: Jana Klimentova
3D Visualizer: Petr Ludvik, Thibault Schubel
Photography & Animation: Jose Sabino
Location: Czech Republic
Project Type: Produced
Client: Rohlík (Miil brand)
Product Launch Location: Europe
Packaging Contents: Dairy

Join us on a tasty design journey full of fun, colours and dairy freshness. Meet Miil. Exclusive dairy range designed for Rohlík e-supermarket. Launched in spring 2021 in the Czechia, Germany, Austria and Hungary.

Great quality products deserve great packaging design. In most cases of dairy category, this would include blue and white colours, cows, meadows and jugs with splashes of milk… But is there a way to deliver the same quality cues, needed for the sake of the category, and still be original and bring some added value? Cocoon was given this challenge already in the brief. And we were happy to accept it with a big YES. In case of Miil, the extra value that won us the tender and made the client go for it were the stirring positive emotions, entertaining and engaging information you cannot normally find on dairy products.

The four main aspects we intend to emphasize to describe the concept are the logo, fun facts, product shots and colours.

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via Packaging of the World – Creative Package Design Gallery