Design: Tanishtha Pai
Project Type: Produced
Product Launch Location: India
Packaging Contents: Skin care
Packaging Substrate / Materials: Paper boxes and glass bottles
Printing Process: Offset, digital printing
Tvachamrit is a plant based skin care brand rooted in Ayurveda and Indian traditions. The brand is based on the concept of farm to bottle. They only use edible grade ingredients cause they believe in “only put on the skin what you can put in your mouth”. All the products are natural, organic, vegan and chemical free.
To represent all the qualities and principles of the brand, Tvachamrit’s palette was built taking inspiration from the textures created by Indian pigments when mixed in water. It also symbolises elegance and authenticity, narrating that natural skincare is not just a lifestyle but also a habitual tradition.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/377fjQj