Designed by Rice Creative, Vietnam.

Cointreau approached us to create a limited edition pack for them. This pack was to help them communicate one of their most successful cocktails, by including a shaker with the bottle, and some simple instructions. This cocktail was to be made interesting to a female audience. This package also lined up with the Tet holiday in Vietnam, and Cointreau requested we consider this in the design.

To communicate Tet, we developed a Tet inspired pattern to literally line the inside of a feminine handbag-like pack. We felt this solution effectively communicated a feminine touch to the Tet holiday. Being greatly inspired by Cointreau’s heritage, we developed classic look for the devices which contained the messaging.

via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/T2Gq_SUQaEE/cointreau-limited-edition-pack_31.html