Designed by Supperstudio, Spain.

An innovative example in nappy design. A new colour, not yet used for this type of product, and animal illustrations are the key elements for the packaging design. A marketing strategy which involved recognising the target market and the more playful side of this area. A call to discover new experiences at each stage.

via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/a6MAPVB-TAQ/eroski-nappies.html