Nature’s Best created Javapro, a drink that marries the worlds of coffee and protein.
To introduce Javapro to the market, New York creative agency, YARD developed a positioning and brand identity that communicates all the benefits of combining protein and coffee. Along with the brand identity, YARD developed the packaging, display units and a print and social campaign to introduce the product to consumers. The tagline for the campaign is “Introducing a Power House Pick-Me-Up.”
The print ad, featuring a weightlifter is attached for reference. You’ll notice that YARD chose a weight lifter doesn’t look like today’s typical body builder, but is rather a fit, relatable, man.
via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/30dKiaOiTag/javapro.html