Designed by F/Nazca Saatchi & Saatchi, Brazil.
Designer Name: Pedro Useche
Creative Director: Fabio Fernandes | Eduardo Lima
Copywriter: Romero Cavalcanti | Eduardo Lima
Art Director: Bruno Oppido
Head Of Art: João Linneu
Furniture Designer: Pedro Useche
Account Supervisor: Marcello Penna | Carmen Rodriguez | Rafael Pontes
Planner: José Porto | Guilherme Pasculli | Rafael Paes
Media Team: Lica Bueno | Sandro Cachiello | Cristina Omura |renato Gabriel | Vivian Simões
Graphic Production: Jomar Farias
Client Approval: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque
Skol Design: drink, decorate, sit on it.
After becoming Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles gave shape to an armchair. Invited by F/Nazca Saatchi & Saatchi, the renowned furniture designer Pedro Useche has used Skol bottles to create a unique piece. The result is this armchair, which uses the cylinders of the new packaging as bearings in the seat and backrest.
For Pedro, “turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it”. The ones who sit on Skol’s armchair can actually attest the designer’s intention. By maintaining the bottles’ original format without inhibiting its rolling, the designer ended up providing a pleasant massage sensation.
via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/JEhItasvQlA/skol-design-armchair.html