Creative Agency: Greycells
Project Type: Produced, Commercial Work
Client: Atop
Location: Ahmedabad, India
Packaging Contents: Chips
Packaging Substrate / Materials: Pouch Packaging

"Atop is leading chips brand in Gujarat,India. The challenge was to design chips packaging with some thing new concept.There are brands in market and they wants us to come up with something different than regular. After a consumer deep dive, we were able to identify key differentiators that appeal to their desired target customers. We created key product messaging to communicate the product purpose and we guided the product positioning to differentiate the product on-shelf."

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