Designer: Andrew Tyra
Project Type: Produced, Commercial Work
Client: Right Brain Brewery
Location: Traverse City, MI, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Laminated Paper Label, Cardboard
Printing Process: Digital Printing
Designed a 12oz label and a 4-pack carrier for 12oz bottles.
The beer itself has an interesting story. It's conception was due to a mechanical failure in one of Right Brain Brewery's kettles that resulted in an IPA of exceptional character. I had designed the original Dead Kettle bottle label, aluminum can and carrier box. This design was for the high-gravity (higher ABV, more of the key ingredients) version of that beer. It was thus an extension and an amplification of that original design.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2vXg36Y